Seeing the development of the halal market and the need for information about the halal industry in the future, IHATEC Marketing Research presents the results of a survey with the theme “Perceptions of Indonesian Millennials towards Halal products”. This survey is an opportunity for companies to use the halal label as a brand amplifier or as a Unique Selling Proposition to increase sales. So the halal label is no longer just to fulfill government policy or only as a sign that the product is halal.

Apart from revealing the attitudes and behavior of Indonesian millennials towards halal products, this survey also revealed the Top Halal Index for various products. The Top Halal Index is the perception of Indonesian millennials’ halal confidence in the brands they buy or consume, both from halal information and communication, production processes, raw materials, and packaging.

In the 2022 Top Halal Index Survey Report Booklet, regarding Indonesian millennials’ perceptions of halal products involving 1,300 respondents in 5 big cities, there were 68.8% of respondents who stated that they were willing to pay more to buy products that were labeled halal compared to products that were not labeled. halal.

We present the report in booklet form which only contains average Top Halal Index data in several product categories. Apart from that, we also present a Complete Top Halal Index 2022 Survey Results Report which contains complete information such as: Respondent Profiles, Top Halal Index (Brands whose process is believed to be halal), Halal Top of Mind, Last Usage (Brands purchased last time), Future Intention (Brands that will be purchased in the future), Purchase Behavior, Source of Halal Information, Halal Behavior, Brand Switching Analysis, Conversion Rate, and Competition Landscape.

You can get the complete report, click here! Free!