Studi ini dilakukan untuk membangun pemahaman dasar mengenai tingkat awareness, persepsi, dan kesiapan masyarakat terhadap kendaraan listrik di beberapa kota utama Indonesia. Hasil penelitian diharapkan menjadi acuan awal dalam memahami kondisi pasar serta mendukung perencanaan program dan inisiatif terkait kendaraan listrik di Indonesia.
Method
Penelitian dilaksanakan melalui wawancara tatap muka (face-to-face interview) dengan responden di lima kota, yaitu Jakarta, Semarang, Yogyakarta, Medan, dan Bali. Pendekatan ini digunakan untuk memperoleh gambaran yang lebih mendalam mengenai pemahaman, persepsi, dan pandangan masyarakat terhadap kendaraan listrik di berbagai konteks wilayah.
Key Insights
Studi ini menghasilkan baseline data mengenai awareness, persepsi, dan tingkat kesiapan masyarakat terhadap kendaraan listrik di lima kota penelitian.
"IHATEC Marketing Research provided a highly professional
service, with attentive and prompt responses at every stage
of our research collaboration.
I was also impressed by their ability to deliver affordable,
high-quality in-person surveys."
"IHATEC's Top Halal Index survey help us understand the level of consumer trust in the quality and halal integrity of Kopi Kenangan’s products, while also reinforcing our commitment
to continuously improve our quality and service."
"IHATEC's research and analysis helped us better understand
customer behavior and refine our marketing and service
strategies. They were responsive, and delivered insights that
were clear and immediately actionable."
"The Top Halal Index survey gave us clear visibility into how
Indonesian consumers trust and view our brands. The insights
help us stay aligned with expectations for quality and halal
assurance."
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